Supposedly you have the content/product all wrapped up and ready to go; now you’re looking for someone to create the actual site and you find some design firm or freelancer. You describe the site you need to them and after the customary negotiation tango and money spent you get your first draft. If the draft looks good you give your approval to go ahead and finish it. Shortly your design is ready. And what if the designer didn’t really understand your business and quickly hooked you up with some eye-candy to shut your mouth?  What?? Continue Reading »

First of all it largely depends on whom you ask; should you ask a programmer he will assure you that the code and functionality is the most important part, a designer would surely say the design is alpha and omega, the content creator bets everything on the content and a SEO master would say the traffic.
Basically all 4 elements are important in their own right. You can’t have a good site without any of them, but the way to mix these ingredients to brew your potion is the true difference between getting sales and wasting time.

Let’s analyze each of them and see how we can make the right mix and get the sales: Continue Reading »